This is not a post about the death of social media. Sorry folks but social media is not going anywhere! However we are entering a new age of social media, the post social media age. It has roots in the time that came before and there will be overlap, but it is also distinctly different. What’s most important for brand and social media managers is what you’ve been doing up to now won’t work in this new era so you need to prepare or risk the decline of your brand on social media.
Facebook is a great tool for event marketers. The largest social network with an every growing user base and a range of functionality for event promotion it is no wonder that event organisers love Facebook. Event organisers currently use the Buy Tickets button on Facebook Events and the call to action button on Facebook Pages to bring audiences directly to their ticket purchase web page but soon you will also be able to sell event tickets directly on Facebook thanks to the recent Eventbrite and Ticketmaster integration.
Facebook has partnered with Eventbrite and Ticketmaster to let people buy tickets to events from its site and app. This integration is currently being tested on Facebook’s desktop site, and iOS and Android apps. Though the pilot program is currently only available to those in the U.S., it is likely that it will be rolled out to other countries soon.
No marketer can ignore Facebook. It has the largest potential reach of any social channel at 1.71 billion monthly active users and growing (at time of writing). If you want your audience to know about your event, you need to use Facebook. Even if you’re sure your audience is not on Facebook, chances are that those that influence your target audience are on Facebook. The great irony is that this potential reach is limited due to the News Feed algorithm and Facebook is largely becoming a paid social channel as organic reach continues to drop for pages. There are, however, many opportunities to leverage and some features of Facebook that are particularly suited to event marketing.