The Science of Events

Social Media: The Science Behind Online Engagement at Events

I was delighted to be included in a recent report by Eventbrite on the science behind online engagement at events. It is a topic really close to my heart and I think Eventbrite do a great job supporting event professionals by providing them with the most up to date insight and information on events, including the use of social media for event amplification and promotion.

The guide includes lots of great tips and advice on how to use social media to engage an event audience and lots of nuggets of advice from your truly. You can download the guide here.

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The Long Tail of Social Influence

Leveraging The Long Tail of Social Influence for Your Event

Social influencers are a key part of any social media strategy. Social influencers bring reach and advocacy that most brands and events could not achieve on their own. Most social influencer plans focus on working with influencers with a very large reach. Sure other factors are taken into account like how engaged their followers are, what their retweet rate is and their overall personal brand, but often the search for influencers starts out with follower numbers. There is however, another part to social influence, the long tail of social influence.

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