This is not a post about the death of social media. Sorry folks but social media is not going anywhere! However we are entering a new age of social media, the post social media age. It has roots in the time that came before and there will be overlap, but it is also distinctly different. What’s most important for brand and social media managers is what you’ve been doing up to now won’t work in this new era so you need to prepare or risk the decline of your brand on social media.
I was delighted to be included in a recent report by Eventbrite on the science behind online engagement at events. It is a topic really close to my heart and I think Eventbrite do a great job supporting event professionals by providing them with the most up to date insight and information on events, including the use of social media for event amplification and promotion.
The guide includes lots of great tips and advice on how to use social media to engage an event audience and lots of nuggets of advice from your truly. You can download the guide here.
Choosing a hashtag is one of the first things you need to do when planning social media for your event. Getting this right will set you up for success especially if you want your event hashtag to trend. Here are some tips to help you choose the perfect hashtag for your event.
So you want your event to trend on Twitter? This is like trying to make a viral video or someone asking a publicist to make them famous. Like those examples, there are many tried and tested ways to help this happen but seeking fame, even in the form of a Twitter trend, for the sake of it is not the best way to approach social media. Instead, trending should be approached as one of many outcomes of delighting your audience rather than a social media objective in itself. That is not to say that trending on Twitter does not have its benefits.Trending should be approached as one of many outcomes of delighting your audience.Click To Tweet