The Science of Events

Social Media: The Science Behind Online Engagement at Events


I was delighted to be included in a recent report by Eventbrite on the science behind online engagement at events. It is a topic really close to my heart and I think Eventbrite do a great job supporting event professionals by providing them with the most up to date insight and information on events, including the use of social media for event amplification and promotion.

The guide includes lots of great tips and advice on how to use social media to engage an event audience and lots of nuggets of advice from your truly. You can download the guide here.

I was sad to miss the launch of the guide in the Science Gallery in Dublin recently but delighted that Amanda Webb stepped in to attend and speak at the event. Amanda and I ran the Blog Awards Ireland together in 2012 and 2103 along with another inspirational lady Lorna Sixsmith, so it was great that Amanda was on hand to answer questions at the launch event. Here are some of the best tweets from the launch.

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